ARRIVE
TOGETHER
ARRIVE TOGETHER
ARRIVE TOGETHER
The days of big reveal presentations are over. Instead, we sit on the same side of the table as our clients and work with them. We Arrive Together at thinking that makes a difference and work that gets results.

MonkWilliams was founded in 2011 by Creative Director Brad Monk and Strategic Planner David Williams. After years of working in big agency environments, Brad and David believed it was time to lead the charge and find a more effective way of working with brands. It starts with getting involved early in order to define the true human challenge we are facing. Then we create a story for the brand – a story with roots and depth that the business can sink its teeth into for years to come.
DAVID
WILLIAMS

David has never wanted to be a 'car guy' or a 'beer guy' or an anything-else-guy for the matter of that. He has rebuilt a classic Canadian heritage brand that lost its way, used data analytics to help a billion dollar company decide which innovations to pursue, convinced a corporate affairs group to change their department name, led a Fortune 500 company go back to their core equity in creative strategy, told a law firm why they shouldn't hire an ad agency to win a pitch… He likes variety.

The Williams in MonkWilliams stresses over questions as much as answers. "X% lift in awareness / sales" is not a great, insightful brief. Good creative comes from inspiring challenges you can relate to as an individual.

"Good strategy feels big and light. Great ideas are beautifully simple and don't take five hundred words to explain."

BRAD
MONK

Brad Monk began his first copywriting job at Saatchi and Saatchi. While that was over 20 years ago, his first few years in the business were a storybook whirlwind. He was the youngest person to ever win a Gold Marketing Award for writing. Since then, he's won most major advertising awards including One Show, London International Awards and the Young Creative Award at Cannes. He's spent his career committed to growing brands and believes that the investment in one good idea that has roots will always win over the brands that chase the latest trend and continually lose their vision. Notably, he was the creative director for Coors Light that went from #5 to #1 beer in Canada, winning the Cassie for outstanding achievement in an ongoing campaign.

"Good creative is an idea that has roots. Something the brand can grow with for years to come. Fresh, current thinking is always more powerful grounded in a brand's roots."

"Former Draftfcb VPs form agency."
// Strategy
FULL ARTICLE
"MonkWilliams Advertising opens in Toronto."
// Marketing Magazine
FULL ARTICLE
"Weetabix reintroduces itself."
// Strategy
FULL ARTICLE
"Weetabix wants to know what you're made of."
// Marketing Magazine
FULL ARTICLE
"Zoocasa.com hires MonkWilliams."
// Adnews
FULL ARTICLE
"Nestle soft-launches Nesfruta."
// Strategy
FULL ARTICLE
"Molson Coors Introduces Mad Jack Apple Lager."
// Marketing Magazine
FULL ARTICLE
Character + Plot

Brands can learn a lot from story-tellers. The stories we come back to again and again are built on great characters. Plot is crucial... but without great characters a plot can feel empty.

The first thing we do for a brand is create its enduring Character. Who are we? What is our tone? What's our point of view on the world? Then we create the Plot – activities and behaviours people will enjoy. Plot is the ride our Character wants to take you on.

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